Chevrolet is GM's largest brand, currently offering over 20 vehicles and many different enhanced versions in its home market. The brand's vehicles range from subcompact cars to medium duty commercial trucks. Its number one sellers in the United States include the Silverado pickup, which is the second best-selling vehicle in the United States (after the Ford F-150) and the Impala, which is the number one selling car with a domestic nameplate in the United States.
William Durant, a successful buggy manufacturer from Flint, Michigan, asked Louis Chevrolet, a well known race car driver, to help design a car for introduction to the public. Chevrolet got named after its designer because Durant liked the sound of the name and because Chevrolet was a prominent name in motor sports.
The company was established in 1911, and the bowtie logo first appeared in 1914. Legend maintains that the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant reportedly detached a small piece and kept it in his wallet, waiting for the day he'd put it to use. The bowtie has, since then, become an advertising icon, and is still the marquee of today's Chevrolet.
Chevrolet is among the newest brands in India launched by GM's Indian operations. Until June 6, 2003 (the official birthday of Chevrolet), GM India (which was originally a joint venture with Hindustan Motors) sold the Opel Corsa, Opel Astra, and the Opel Vectra. The Corsa and Astra were built at a plant in Halol, Gujarat.
Since then, Chevrolet currently sells the Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera, Chevrolet SRV , Chevrolet Spark and Chevrolet Aveo U-VA. The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005. The Optra and Tavera are built at the Halol plant.