About Mercedes Benz
The first automobile, the first omnibus, the first heavy-duty truck, the first diesel engine, the first vehicles fitted with ABS and ESP … that is the 120 year old legendary history of Mercedes Benz.
The beginning reaches as far back as 1871 when Karl Benz along with a partner started the "Iron Foundry & Machine shop" but the partnership soon dissolved and Benz started to work on his own. The firm Benz & Cie was founded in Mannheim in October 1883. Three years later, Benz developed his first automobile, a single cylinder four stroke engine. In 1889 Daimler and his Chief Engineer William Maybach came up with their model, a steel wheel car with a two cylinder V engine. This was followed by the establishment of Daimler - Motoren - Gesellschaft (DMG) and thus concluded the initial steps of the brand that millions now adore.
One of the most fascinating stories about the brand involves the creation of its name and logo. The name Mercedes was to come into being only as late as 1898 and the credit goes to a businessman named Emil Jellinek. The story is as follows -Mercedes, meaning grace, was the name of Emil Jellinek's daughter. A progressive thinker as well as a sports enthusiast, Jellinek ordered his first Daimler in the year 1897. This was followed by repeated orders with requests for increased speed. From 1899, Jellinek entered his vehicles in car races, foremost of which was the Nice week, under the pseudonym 'Mercedes'.
The cars and the team gained immense popularity through these races. The following year Jellinek entered into an agreement with DMG concerning the sales of cars and engines and the decision was taken to use Jellinek's pseudonym as a brand name. It was also agreed to design an engine bearing the name Daimler - Mercedes. Two weeks later, Jellinek ordered 36 vehicles at a price of 550,000 marks. A whopping price by any standards, today it roughly converts to 2.3 million Euros and thus began the journey of the 'Mercedes'.
The first Mercedes, developed by William Maybach was delivered on December, 1900 and caused a revolution in the automobile industry. Ever since, Mercedes - Benz has produced some of the best cars in the world and their engineers have been responsible for cutting edge innovations covering almost every square inch of the car. They have become particularly famous for their limousines, which even today stands as a symbol of wealth and exclusivity.
With the aim to serve the customers in India with the latest products and technological excellence from the Mercedes-Benz, Daimler Chrysler entered the Indian market and set up Mercedes-Benz India Ltd. way back in 1994. In January 2000, Mercedes-Benz E-Class (W 210), 'Top of the line' E 240 Petrol and E 220 CDI Diesel versions were launched with several advanced technology and mentionable, high end features. It has a long-term commitment to the Indian market and has full support of its parent company for its future plans in India.