Toyota Available Cars and Price in India
About Toyota
The Toyota Motor Corporation was founded in 1937 and began exporting its cars to the United States in 1958 with little impact on the market. After studying American manufacturing and marketing techniques, Toyota began to make inroads in the automotive market in the late 1960s. Today, it's the world's largest automaker. But it recorded $7.7 billion in losses in the first quarter of 2009, the largest ever by a Japanese automaker.
By the 1980s, Toyota had a secure hold on the North American import market. The automaker recognized the Lincoln and Cadillac had lost prestige due to fuel-economy concerns and downsizing. Toyota exploited the weakness by introducing the luxury Lexus in 1989, further eroding Detroit's automotive market share. But the 2008-2009 recession struck Toyota hard, with almost $8 billion in losses expected for 2009. Total car sales were expected to drop from 6.5 million to 4.9 million at the end of the fiscal year in March 2010.
















































